MTN releases statement concerning its present ambassadors

The
company has now released a
statement, announcing their
ambassadors for 2016/17.
Read below...
In line with its
commitment to
supporting Nigerian
musicians by providing
alternative platforms
through which they can
receive lucrative value for
their intellectual property,
MTN has announced
brand ambassadors for
2016-2017. According to
MTN's General Manager
Consumer Marketing,
Richard Iweanoge, this is
designed to enable the
company continue to
support the development
of the entertainment
industry by
financially empowering
Nigerian artistes and
musicians through the
promotion and
monetisation of content
on its various digital
platforms – MTN Music+,
Caller Ring Back Tunes
(CRBT) and Value Added
Services (VAS). Music
ambassadors for
2016-2017are: Praiz
(Praise Adejo); Iyanya
(IyanyaMbuk); Chidinma
(Chidinma Ekile); Falz
(Folarin Falana);Tekno
Miles (Augustine Kelechi)
and Skale s(Raoul Njeng-
Njeng) Four other
ambassadors are - Saka,
(Hafiz Oyetoro); Nedu
;Osuofia(NkemOwoh) and
Adamu Zango. Speaking
on this, MTN Executive,
Amina Oyagbola said,
"MTN remains proud to
be associated with the
growth and development
of the careers of all our
ambassadors, past and
present. We specially
thank all our former
ambassadors for their
immense contributions to
building our brand and
making us the network of
choice in Nigeria.
We will definitely continue
to maintain the strong
and mutually beneficial
relationship with them
through the monetisation
of their content on all our
digital platforms - MTN
Music+, CRBT and VAS."
Iweanoge again said,
"With the significant
investment made so far in
Nigeria's music industry,
MTN remains and will
continue to beone of the
biggest supporters of the
music industry. We have a
track record of
consistently providing the
stage for some of
Nigeria's biggest artistes
to shine and express
themselves".
He stated that through its
Caller Ring Back Tunes
(CRBT), MTN is the largest
music distributor in
Africa. "Through the
platform, we ensured that
Nigerian musicians would
no longer suffer the
scourge of piracy. They
are able to make good
money as a result of their
hard work. Also, as
Nigeria's most innovative
telecoms company, we
have been able to deploy
music as a platform to
give other value added
services to our teeming
subscribers,which have
also proved to be a
significant source of
revenue for the artistes
such as theMTN Music+
app and a host of other
platforms."
For MTN, we see the
growth of the music
industry as a continuum
and not a destination.
That is why we will
continue to engage and
support our local artistes
so that they can find full
expression for their
talent. We will also
continue to explore other
areas of collaboration
with ALL artistes through
these platforms and many
more, as we work to fulfil
our vision to lead the
delivery of a bold new
digital world" Iweanoge,
however, posited that for
the purpose of keeping
alive the original concept
of music brand
ambassadorship, MTN
decided to retain the
services of past winners
and participants of its
Project Fame music reality
TV show, which include
Inyanya, Chidinma and
Praiz. "MTN is particularly
proud of these musicians
because we not only gave
them the platform to
express their talent
through Project FAME, we
have consistently
supported them over the
years by making them our
ambassadors. We are
proud to have been able
to contribute to some of
Nigeria's biggest music
acts."